MY RESUME

SUMMER ASSOCIATE
CMG PARTNERS LLC

June 2020 - August 2020

Researched about federal broadband programs to identify rest of the eligible areas that clients can penetrate
Cataloged 23 data sources into one list and presented findings to the team
Collaborated with three other interns to drive 73 top-of-funnel visitors to the landing page in 5 days
Drafted the task timeline to efficiently divide and conquer, designed three iterations of landing pages on Webflow to promote CMG’s digital offerings and analyzed visitor activities with Fullstory to identify criteria for A/B testing of the landing page
Developed a web scraper to automatically collect information from more than 1500 relevant job posts on Glassdoor, and reorganized the data to create an industry-based outbound marketing target list for CMG
Utilized the Discrete Choice Model to understand the market’s preferences, and provided new pricing strategies for a national association to increase revenue by 65%
Quantified client’s five-year revenue stream trend through financial modeling to demonstrate the effectiveness of proposed pricing strategy
Investigated TV broadcasting landscape to identify potential partnership for a client

June 2019 - August 2019

Analyzed data from medical institutions to extract patterns of outpatient attendance in China
Attended and summarized international symposiums on data-driven healthcare industry to report the current trends and insights in big data to the company
Investigated European clinical research information models to assist establishing a medical data center for Chinese hospitals
Translated and proofread three scholarly articles about machine learning to publish on scientific journal

March 2019 - March 2020

Recruited new members to sustain vibrancy of the organization
Established annual event timelines to visualize the mission of the organization
Facilitated weekly team meetings to inspire new ideas and exchange event planning practices
Collaborated with teammates to organize 20 events per year, reaching over 400 people

March 2018 - March 2019

Managed online marketing platforms such as Instagram, Facebook, and WeChat to enhance the organization’s recognition
Designed posters, produced videos and wrote advertisements to publicize events among an audience of over 1500 people
Created newsletters per month to inform 192 parents of recent events on campus
Organized send-off parties for UVA college students in Shanghai and Beijing

January 2019 - January 2020

Researched the competitive landscape of freelancing industry to refine the value proposition of Ditto’s products
Designed the rudimentary user interface for Ditto’s new product to facilitate user testing
Defined short-term and long-term pricing models for the product to analyze financial feasibility
Conducted sensitivity analysis to discover the significant drivers of revenues and costs
Collaborated to present four written deliverables to Ditto in one semester

Resume: CV